The hot dog has been turned on its head. The first organic hot dog will hit the supermarket shelves at the beginning of April, in time for the summer barbeque season. It is moist and meaty with a slightly smoked, full flavour, and completely different from any other hot dog on the market.

Organic farmer, Helen Browning, has reinvented the hot dog. Her team has created a 97% pork, gluten-free sausage produced from free-range British pigs which will be introduced into Tesco stores on 4th April.

The hot dogs are bursting with flavour, a million miles from what the hot dog has become, giving them incredible versatility. Perfect for the barbeque because they cook in only five minutes, but equally happy being served as a main meal with mash and veg. They are also an ideal stand-by for ravenous children and unexpected guests; and good news for the 1 in 100 people in the UK who are gluten intolerant.

“Helen Browning’s organic Hot Dogs will be great this summer. They are BBQ safe, free range & organic - a great proposition,”says Tesco Buyer, Matthew Kendle.

“Our business is about producing organic versions of mainstream products and trying to improve them,” says Tim Finney, managing director of Helen Browning’s Organic. “In our view, the generic hot dog today is a commoditised, pasty reflection of what it once was. This re-invented hot dog is made with our pigs, a product with texture, flavour, bite and character and happily griddled, barbequed, fried or boiled.”

The hot dogs go through a steam bath to ensure a long, safe life. As with a traditional hot dog you can eat them safely raw, although to enjoy the full flavour it is not recommended, but it does mean that they are perfectly barbeque safe.

“Too many people fail to cook sausages properly on the summer BBQ, either undercooking them and risking an upset stomach or turning them into charcoal,” says MD Tim Finney, “and both those styles can have unpleasant results.”
Customers of Helen’s Michelin-recommended pub and restaurant, The Royal Oak, near Swindon Wiltshire, have been trialing them. “They certainly pack a punch – added seasoning or sauce are totally unnecessary – it’s all there – and gives a new meaning to the term hot dog,” says regular customer Anna Moore.

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Note to editors

Release: Immediate

Samples, images, interviews available on request

Recommended sales price: £2.99 for 250 grams, six items per pack. Introductory three-week offer of £1.99

Background – Helen Browning’s Organic

www.helenbrowningsorganic.co.uk

Helen Browning has been farming organically at Eastbrook Farm in Wiltshire since 1986, and her branded bacon and sausages are sold in the supermarkets.

Helen’s pub, The Royal Oak, in the middle of the farm, is listed by Michelin in their top 500 food pubs 2011; Good Food Guide 2012 – and Helen’s burgers listed in the Top 5 of UK’s best burgers; Good Pub Guide 2012; Alastair Sawday's Special Places 2009-2012, and gold award winner in his ‘Special Places’ Pub and Inns 2009, for local seasonal and organicfood; in 2011 it was awarded Three Star Sustainability Champion status, one of only four such establishments in the country, by the Sustainable Restaurant Association.

For further information please contact:

Barbara Rayner

Tel No: 01793 710070
Mobile: 07966 880458
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