- Published: 23 February 2012
Increasingly, time-poor lifestyles, combined with the increase in single person households, is placing more emphasis on convenience and easily prepared meals, without compromising on consumer values. A recent survey carried out by BBC’s Countryfile programme found that 90% of people’s buying habits were influenced by animal welfare issues. The traditional sausage is the original convenience food and Ocado this week introduced Helen Browning’s organic Speedy Sausages to its online grocery store as part of its commitment to animal-welfare friendly foods.
Speedy Sausages consist of 96 percent pork and, because they are free from filler, they are gluten-free and registered by Coeliac UK, the charity working for people with a gluten intolerance. Speedies have a spicy kick which kids seem to love so much and which adults find moreish and convenient. The cooking time is only four minutes and the double pack means that you can keep some for later or freeze them, if the children haven’t got there first.
When Helen Browning started farming in the eighties, she developed an outdoor pig farming system that was the first of its kind in the country. The pigs live naturally in family groups on clover-rich pastures, and customers can visit any time and see the animals that are being reared for them, and eat at the farm's Michelin-recommended pub.
At the end of last year Ocado launched Helen Browning’s bacon. Buyer, Lucy Fry, says “Helen Browning’s products have stood the test of time and the taste, together with the contented lifestyle of the pigs, is a winning combination for our customers.”
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Note to editors
Samples, high-res images available on request.
Speedy Sausages: £2.99 for 200 gms 12 sausages. Available now online at Ocado; Sainsbury’s and Tesco stores.
Background – Helen Browning’s Organic
Helen Browning has been farming organically at Eastbrook Farm in Wiltshire since 1986, and her branded bacon and sausages are sold in the supermarkets (see table below).
Helen’s pub, The Royal Oak, in the middle of the farm, is listed by Michelin in their top 500 food pubs 2011; Good Food Guide 2012 – and Helen’s burgers listed in the Top 5 of UK’s best burgers; Good Pub Guide 2012; Alastair Sawday's Special Places 2009-2012, and gold award winner in his ‘Special Places’ Pub and Inns 2009, for local seasonal and organicfood; in 2011 it was awarded Three Star Sustainability Champion status, one of only four such establishments in the country, by the Sustainable Restaurant Association.
|Product name||Weight & price||Retail outlet|
|Helen Browning’s organic dry cured:
£3.99/pack 184 gms
£2.79-£2.99/pack 184 gms
|Helen Browning’s Organic
|£2.99 for 200 gms\12 sausages||Ocado/Sainsbury’s|
Ocado www.ocado.com was established in 2000, started trading in 2002 and is now one of Britain’s leading online supermarkets. Ocado operates a centralised distribution model which means that it does not rely upon a network of stores from which to service customers – orders are fulfilled at a unique, high-automated Customer Fulfilment Centre in Hatfield, Hertfordshire, before being loaded onto delivery vans making local routes, or transported by HGV to vans stationed at a network of regional UK distribution spokes. Ocado delivers over 20,000 product lines including Waitrose goods and a growing Ocado own-label range. In 2010 it was named World E-tailer of the Year at the prestigious World Retail Awards and, last year, won Consumer Initiative of the Year at the Grocer Gold Awards for its popular mobile commerce platform.
For further information please contact:
Tel No: 01793 710070
Mobile: 07966 880458