Organic September -
Small Changes, Big Difference

This week The Soil Association, the UK’s leading charity campaigning for healthy and humane food that tastes really good, launches its 2014 national Organic September campaign – the UK’s biggest celebration of all things organic, which takes place in a year which saw the organic market return to growth [1] and scientific evidence showed nutritional differences in organic vegetables, fruit and cereals [2].

Local farmer and pork producer, Helen Browning’s Organic, is going into Organic September with a bang. Its annual Pigstock mini music, farm and beer festival (Saturday, August 30) kicks off the celebrations, followed throughout the month with special offers on its range of organic free range pork products, and culminating in the launch of its smoked bacon into Sainsbury’s at the end of the month.

The theme of Organic September is Small Changes, Big Difference. Consumers are encouraged to make one small change to their shopping habits in order to make a big difference to sustainable food, animal welfare and the environment.

Helen Browning, Soil Association chief executive, farmer and producer said: “If everyone makes a small change like switching to organic milk or choosing an organic moisturiser we can make big strides towards a healthier world. By choosing organic, you help protect wildlife and make sure we have more bees and pollinators to support biodiversity [4]. It might not seem like these simple changes could make that much difference – but together, everyone’s small changes can add up to a really big difference for a kinder, green and better food and farming system. And food that often tastes better, say my customers! ”

Research from Oxford University has shown that organic farms support on average a third more species than non-organic farms. This can be witnessed first hand at Helen Browning’s open farm near Swindon where visitors can walk anytime. The distinctive orange pig on her pork packaging found online and in Sainsbury’s depicts her native breed pigs, the British Saddleback, which can be seen in their family groups on the farm. In the end, it is all about simple good food and the farm is where it starts.

Pigstock takes place at Helen’s Michelin recommended pub The Royal Oak which is set in the middle of the farm amid some of the best countryside in England. The festivities will include tours of the farm, wildlife hides and beehives; superb BBQ food and real ale, washed down to the sounds of six local live bands. Camping available, of a primitive sort!

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Note to editors

Recipes, samples, high-res images available on request.

Background – Helen Browning’s Organic

www.helenbrowningorganics.co.uk

Helen Browning has been farming organically at Eastbrook Farm in Wiltshire since 1986, and her fresh pork and convenience pork products – sausages, bacon, meatballs, hot dogs –are available online and in Sainsbury’s. Helen’s pub The Royal Oak, in the middle of the farm, is Michelin recommended.

For more information about Small Changes, Big Difference visit: www.soilassociation.org/smallchanges

[1] Source: Soil Association Organic Market Report 2014: www.soilassociation.org/organicmarket

[2] Source: “Higher antioxidant concentrations and less cadmium and pesticide residues in organically-grown crops: a systematic literature review and meta-analyses.” Baranski, M. et al. British Journal of Nutrition, July 15th 2014: www.soilassociation.org/organicisdifferent

[3] In September 2013 monthly organic food sales increased by 9%, according to data from Nielsen.[4] Research from Oxford University has shown that organic farms support on average a third more species than non-organic farms: http://www.soilassociation.org/whatisorganic/organicfarming/biodiversity

Key events during Organic September include:

  • Pigstock at Helen Browning’s farm and pub: Saturday 30 August
  • A week of all things organic health and beauty Organic Beauty Week: 8-14 September
  • A briefing for trade on latest market data and trends: London, 23 September
  • Organic Fashion & Textiles Week: 12-16 September, to coincide with London Fashion Week.
  • Throughout September members of the public will be asked to vote for their favourite organic products in the 2014 Organic Awards. www.soilassociation.org.uk/organicawards.

Organic September is organised by the Soil Association, which was founded in 1946 by farmers, scientists, doctors and nutritionists to promote the connection between the health of the soil, food, animals, people and the environment. Today, it is the UK's leading membership charity campaigning for healthy, humane and sustainable food, farming and land use. www.soilassociation.org

Follow on Twitter @helenbroorganic and ‘like’ on Facebook: www.facebook.com/helenbrowningsorganic www.helenbrowningsorganic.co.uk

For further information please contact:

Barbara Rayner

Tel No: 01793 710070
Mobile: 07966 880458
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