The organic pig farm wins new contract to supply fresh pork to Ocado

Helen Browning’s Organic supply pork to Ocado

Helen Browning’s branded fresh pork will be available on the UK’s only dedicated online supermarket after winning a new deal with Ocado. This is the third significant online contract that the organic food and farming business has signed in the past year, following its breakthrough as a supplier to Riverford Organics and Abel & Cole, both online retailers.

Helen Browning’s Organic speedy sausages, hot dogs and bacon are well-known to Ocado shoppers but until early 2013 its fresh pork was only available at the farm’s award winning local pub in Wiltshire. “Our business has seen a steady growth this year,” says managing director, Tim Finney. “Our native breed pigs, which live across 90 acres of Eastbrook Farm, are the cornerstone of our enterprise. Customers at our pub, The Royal Oak, enthuse about our glorious pork and, following a series of tastings, Ocado shared this enthusiasm. We are delighted that we are to start the new year with an extension of our range.”

Sales of the Helen Browning’s Organic sausages and bacon have been successful since their launch in Ocado in 2011. Ocado buyer, Lucy Fry, said, “There is a growing loyalty amongst our customers for Helen Browning’s Organic bacon and sausages, and it is wonderful that we can now offer them fresh pork from the same reliable organic brand.” The fresh pork will be available at Ocado from January 14th, 2014. The launch will include a mix of PR and social media.

The fresh pork range will include fillet, mince, meatballs, and collar steaks. Recipes and cooking tips will be available on the Helen Browning’s Organic website, and on the Ocado site.

Helen Browning is recognised as a pioneer in organic farming methods, having started her business over 25 years ago before organic became a buzz word. The farm has developed the blueprint for organic pig production, and is well-known for native breed pigs, the pure British Saddleback. The distinctive orange pig on the packet makes it easy for customers to recognise the brand.

Unique flavour

Helen’s organic breeding herd of 200 sows thrive outdoors, make great mothers and produce outstanding pork. The pigs live in family groups with lots of space and clean ground. The land is free of fertilisers and chemicals, and the pigs’ diets do not contain antibiotics.

How to order?

Consumers can order Helen Browning’s Organic fresh pork, as well as sausages and bacon, from www.ocado.com

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Note to editors

Samples, interviews, images available on request.

Helen Browning’s Organic fresh pork range:

Organic Collar Steaks 280 - 336g (154g x 2) catch weight

Organic Pork Mince 250g fixed weight

Organic Meatballs (12 x 25g) 300g fixed weight

Organic Pork Fillet 0.4 - 0.6 kg catch weight

Helen Browning’s Organic sausages and bacon are also available in Sainsbury's, Budgens, and Abel & Cole; and fresh pork is sold by Riverford Meat Box.

Background – Helen Browning’s Organic

www.helenbrowningorganics.co.uk

Helen Browning has been farming organically at Eastbrook Farm in Wiltshire since 1986, and her branded bacon and sausages are sold in the supermarkets. She is also Chief Executive of The Soil Association, the national leading organic standards and campaigning organisation.

Helen’s pub The Royal Oak, in the middle of the farm, is listed by Michelin in their top 500 food pubs 2009-2013, and won a Michelin Bib Gourmand in 2012\13; Good Food Guide 2009-13 - and Helen’s burgers were listed in the Top 5 of UK’s best burgers; Good Pub Guide 2012; Alastair Sawday's Special Places 2009-2012; in 2011 it was awarded Three Star Sustainability Champion status, one of only four such establishments in the country, by the Sustainable Restaurant Association. Sirloin beef and Hot Dogs won Gold in the Soil Association Organic Food Awards 2013; Gold Award winner, Soil Association’s Food For Life scheme.

About Ocado

Ocado (www.ocado.com) was established in 2000, started trading in 2002, and is now one of Britain’s leading online supermarkets. Ocado operates a centralised distribution model which means that it does not rely upon a network of stores from which to service customers. It delivers over 21,000 product lines including Waitrose goods and a growing Ocado own-label range. In 2010 it was named World E-tailer of the Year at the prestigious World Retail Awards and, last year, won Consumer Initiative of the Year at the Grocer Gold Awards for its popular mobile commerce platform.

For further information please contact:

Barbara Rayner

Tel No: 01793 710070
Mobile: 07966 880458
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