The organic pig farm wins new contract to supply fresh pork to Ocado

Helen Browning’s Organic supply pork to Ocado

Helen Browning’s branded fresh pork will be available on the UK’s only dedicated online supermarket after winning a new deal with Ocado. This is the third significant online contract that the organic food and farming business has signed in the past year, following its breakthrough as a supplier to Riverford Organics and Abel & Cole, both online retailers.

Helen Browning’s Organic speedy sausages, hot dogs and bacon are well-known to Ocado shoppers but until early 2013 its fresh pork was only available at the farm’s award winning local pub in Wiltshire. “Our business has seen a steady growth this year,” says managing director, Tim Finney. “Our native breed pigs, which live across 90 acres of Eastbrook Farm, are the cornerstone of our enterprise. Customers at our pub, The Royal Oak, enthuse about our glorious pork and, following a series of tastings, Ocado shared this enthusiasm. We are delighted that we are to start the new year with an extension of our range.”

Sales of the Helen Browning’s Organic sausages and bacon have been successful since their launch in Ocado in 2011. Ocado buyer, Lucy Fry, said, “There is a growing loyalty amongst our customers for Helen Browning’s Organic bacon and sausages, and it is wonderful that we can now offer them fresh pork from the same reliable organic brand.” The fresh pork will be available at Ocado from January 14th, 2014. The launch will include a mix of PR and social media.

The fresh pork range will include fillet, mince, meatballs, and collar steaks. Recipes and cooking tips will be available on the Helen Browning’s Organic website, and on the Ocado site.

Helen Browning is recognised as a pioneer in organic farming methods, having started her business over 25 years ago before organic became a buzz word. The farm has developed the blueprint for organic pig production, and is well-known for native breed pigs, the pure British Saddleback. The distinctive orange pig on the packet makes it easy for customers to recognise the brand.

Unique flavour

Helen’s organic breeding herd of 200 sows thrive outdoors, make great mothers and produce outstanding pork. The pigs live in family groups with lots of space and clean ground. The land is free of fertilisers and chemicals, and the pigs’ diets do not contain antibiotics.

How to order?

Consumers can order Helen Browning’s Organic fresh pork, as well as sausages and bacon, from www.ocado.com

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Note to editors

Samples, interviews, images available on request.

Helen Browning’s Organic fresh pork range:

Organic Collar Steaks 280 - 336g (154g x 2) catch weight

Organic Pork Mince 250g fixed weight

Organic Meatballs (12 x 25g) 300g fixed weight

Organic Pork Fillet 0.4 - 0.6 kg catch weight

Helen Browning’s Organic sausages and bacon are also available in Sainsbury's, Budgens, and Abel & Cole; and fresh pork is sold by Riverford Meat Box.

Background – Helen Browning’s Organic

www.helenbrowningorganics.co.uk

Helen Browning has been farming organically at Eastbrook Farm in Wiltshire since 1986, and her branded bacon and sausages are sold in the supermarkets. She is also Chief Executive of The Soil Association, the national leading organic standards and campaigning organisation.

Helen’s pub The Royal Oak, in the middle of the farm, is listed by Michelin in their top 500 food pubs 2009-2013, and won a Michelin Bib Gourmand in 2012\13; Good Food Guide 2009-13 - and Helen’s burgers were listed in the Top 5 of UK’s best burgers; Good Pub Guide 2012; Alastair Sawday's Special Places 2009-2012; in 2011 it was awarded Three Star Sustainability Champion status, one of only four such establishments in the country, by the Sustainable Restaurant Association. Sirloin beef and Hot Dogs won Gold in the Soil Association Organic Food Awards 2013; Gold Award winner, Soil Association’s Food For Life scheme.

About Ocado

Ocado (www.ocado.com) was established in 2000, started trading in 2002, and is now one of Britain’s leading online supermarkets. Ocado operates a centralised distribution model which means that it does not rely upon a network of stores from which to service customers. It delivers over 21,000 product lines including Waitrose goods and a growing Ocado own-label range. In 2010 it was named World E-tailer of the Year at the prestigious World Retail Awards and, last year, won Consumer Initiative of the Year at the Grocer Gold Awards for its popular mobile commerce platform.

For further information please contact:

Barbara Rayner

Tel No: 01793 710070
Mobile: 07966 880458
This email address is being protected from spambots. You need JavaScript enabled to view it.

1 in 100 suffer gluten intolerance

Soil Association Gold Award

Organic meat producer Helen Browning’s Organic has increased its online presence with a new listing by nationwide organic delivery service Abel & Cole. The eponymous brand’s range of Hot Dogs, Speedy Sausages and bacon are now available to Abel & Cole’s customers and will represent the first gluten-free sausage to be offered by the delivery service.

One in 100 people in the UK and Europe suffer from gluten intolerance and sausages generally include gluten due to the filler used in many varieties. Helen Browning’s Organic Hot Dogs, a Gold winner at this year’s organic food awards, and the Speedy Sausages are both gluten-free, over 95 percent pork and all products are made from pigs that range freely on Helen’s and several other family farms.

“We’re really happy to be working with Helen Browning. Her fantastic sausages are absolutely delicious and they’re gluten free too, which is a brilliant bonus” says Claudia Ruane, Abel & Cole. “Our customers care about good food, animal welfare and supporting farming systems that are based on healthy soil rather than fertilisers and pesticides.”

Both businesses started out almost three decades ago when the organic sector was in its infancy and can be attributed with helping to grow the market. Abel & Cole puts its success down to its philosophy of knowing exactly where and how its products are grown, which, in the wake of traceability food scares such as the horsemeat scandal, is increasingly important to its customers.

Helen Browning has been farming organically at Eastbrook Farm in Swindon since 1986. Her breeding herd of 200 sows are pure British Saddlebacks - a hardy, native breed. There are about 2,000 pigs on the farm at any one time, living the outdoor life in family groups. Her Michelin-recommend pub and restaurant The Royal Oak lies in the middle of the farm and has been endorsed for the fifth year running in The Good Food Guide (2013).

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Note to editors

Samples, interviews, images available on request.

For details of forthcoming events visit www.helenbrowningsorganic.co.uk or follow on Facebook and Twitter: @helenbroorganic / www.facebook.com/helenbrowningsorganic 

Background – Helen Browning’s Organic

www.helenbrowningsorganic.co.uk

Helen Browning’s Organic range of sausages and bacon available from Ocado, Sainsbury’s; and now Abel & Cole.

Helen Browning’s pork products available from Riverford Organics.

Helen Browning’s organic Hot Dogs, 250gms 97% pork, cooks in 4 minutes £3.75 Abel & Cole 10% discount until 8th November

Helen Browning’s organic Speedy Sausages, double pack 2x 100gms 96% pork, cooks in 4 minutes £3.29 75 Abel & Cole 10% discount until 8th November

Back Bacon, 184gms traditionally dry cured for 10 days £3.99

Streaky Bacon, 184gms traditionally dry cured for 10 days £3.29

For further information please contact:

Barbara Rayner

Tel No: 01793 710070
Mobile: 07966 880458
This email address is being protected from spambots. You need JavaScript enabled to view it.

Helen Browning’s Organic wins two Gold Awards at Food Awards

Soil Association Gold Award

Wiltshire-based meat producer Helen Browning’s Organic has won two Gold Awards in this year’s Soil Association Organic Food Awards. The company’s organic Hot Dogs and Sirloin Beef were announced as the best of the best in the meat category at the awards ceremony held in London last week (19 September). Now in their 27th year, the Organic Food Awards recognise and celebrate the highest quality organic food and drink.

Television presenter and President of the Soil Association, Monty Don, said: “The Organic Food Awards celebrate not only great tasting food and drink but also the inspiring stories behind it. This is food that has been produced to the highest welfare and environmental standards by people who care passionately about what they do.”

Helen Browning’s Organic Hot Dogs, available online, are 97% pork, gluten-free and produced from pigs that range freely on Helen’s and several other family farms. “These frankfurter style sausages are in a class of their own,” says regular customer, Elliott Neep. “Forget everything you ever thought you knew about hot dogs – these are bursting with flavour.” The Hot Dogs cook in a mere four minutes and are just as at home in a warming casserole as they are as a quick fix supper with beans. They are more in tune with the artisan European hot dog rather than the British mass produced product that has evolved.

Also receiving a gong at last night’s award ceremony was the sirloin beef served in Helen’s Michelin-recommended pub The Royal Oak. This tender and flavourful cut of meat, which comes from the well-marbled middle back of the animal, is produced from Helen’s own Aberdeen Angus cattle that graze on the Wiltshire Downs just up the hill from the pub. It is hung for 28 days on the bone to enhance the flavour.

The gold awards follow close on the heels of a highly valued endorsement from The Good Food Guide (2013). This month The Royal Oak appeared for the fifth year running in this prestigious guidebook to the best restaurants in the UK. Extolling the virtues of its menu the guide says: “…it seeks to remind diners of the abundant merits of pork rillettes and cornichons, smoked mackerel pâté with pickled cucumber, ribeye steak with chips and garlic butter, and simply grilled fish such as grey mullet with warm broccoli salad.”

Helen Browning has been farming organically at Eastbrook Farm in Swindon since 1986, and her branded bacon and sausages are sold in the supermarkets. About 950,000 litres of organic milk is produced every year from its herd of dairy cows, which goes partly to the Organic Milk Supply Co-op, and partly to local organic processor Berkeley Farm. It is an open farm which means that people can come and walk it at any time.

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Note to editors

Samples, interviews, images available on request.

For details of forthcoming events visit www.helenbrowningsorganic.co.uk or follow on Facebook and Twitter: @helenbroorganic / www.facebook.com/helenbrowningsorganic 

Background – Helen Browning’s Organic

www.helenbrowningsorganic.co.uk

Helen Browning’s Organic branded bacon and sausages are available online at Ocado and in Sainsbury’s stores; and fresh pork is now sold online from Riverford Organics.  

The pork, beef and veal that Helen rears on Eastbrook Farm is served at her pub The Royal Oak in Bishopstone, Swindon.  The Royal Oak was awarded a Bib Gourmand in the Michelin Guide 2013; recognised for the fifth year running in The Good Food Guide (2013); is featured in Alastair Sawday's Special Places 2009-2012, and has attained Three Star Sustainability Champion status from the Sustainable Restaurant Association.

Helen’s pub, The Royal Oak, in the middle of the farm, has been awarded a Bib Gourmand in the Michelin Guide 2013; recognised for the fourth year running in The Good Food Guide (2013); Alastair Sawday's Special Places 2009-2012, Three Star Sustainability Champion status - the Sustainable Restaurant Association.

The Hot Dogs 250gms retail at £3.75 from Ocado www.ocado.com

They are also served at an independent cinema in east London, The Stow Film Lounge

The Organic Food Awards

The Soil Association Organic Food Awards ceremony was held at Wholefoods Kensington High Street on 19 September 2013. For more details visit www.soilassociation.org/foodawards

The Soil Association is a membership charity campaigning for planet-friendly food and farming.

For further information please contact:

Barbara Rayner

Tel No: 01793 710070
Mobile: 07966 880458
This email address is being protected from spambots. You need JavaScript enabled to view it.

Medieval Soap Opera meets Wiltshire pub

Sariann outside the Royal Oak

A not so sleepy pub in the Wiltshire countryside and a Medieval TV soap opera has come together in a marriage of good food.

Sariann Lehrer, co-author of ‘A Feast of Ice and Fire’, the official companion cookbook to the addictive ‘Game of Thrones’ television series is on sabbatical from Boston, USA, undertaking an internship at Helen Browning's pub and restaurant, The Royal Oak (until November 21).

Mouth-watering dishes form the backdrop to this fantasy world based on George R R Martin’s best-selling saga ‘A Song of Ice and Fire’.  Superfan and amateur chef Sariann Lehrer picked up on this theme and created a blog replicating cuisine from across the Seven Kingdoms.  Within a couple of months she had attracted a million hits and the eye of author George Martin.  Within six months of starting the blog, the first draft of the cookery book was produced and the final version went to press in May this year.  Helen Browning's The Royal Oak is a far cry from Sariann's day job in an investment bank.  She is here to gain experience of a commercial kitchen and head chef Rikki McCowen is not averse to learning a medieval trick or two.

“We can now walk to our local store or supermarket and pick up products that were not available even a hundred years ago,” says Rikki.  “However, I do not believe that this is something to be celebrated.  Apples taste better from your garden because they are picked fresh at the height of their ripeness. At the Royal Oak we source as much as we can locally and organically, about 90% at my last look.  Before the advent of chemical fertilisers and pesticides, this would have been the norm in the Middle Ages.”

 “During my time at The Royal Oak, I am aiming to move a step closer to fulfilling my passion for food and become familiar with the workings of a commercial kitchen,” says Sariann.

Earlier this month The Royal Oak was recognised for its outstanding food at reasonable prices with a 'Bib Gourmand' in the 2013 Michelin Guide.  The woman behind the pub’s success is Helen Browning, organic farmer and supplier of bacon, sausages and the first organic Hot Dogs to the supermarkets.

“We have several signed copies of A Feast of Ice and Fire to be won,” says Rikki McCowen.  “The easy-to-follow recipes have been refined for modern cooking techniques, but adventurous eaters can also attempt the authentic medieval meals that inspired them.  Sariann has suggested substitutions for some of the more fantastical ingredients, so you won’t have to stock your kitchen with camel, live doves, or dragon eggs to create meals fit for a king.”

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Note to editors

Interviews, images available on request.

For details of forthcoming events visit www.helenbrowningsorganic.co.uk or follow on Facebook and Twitter: @helenbroorganic / www.facebook.com/helenbrowningsorganic 

Background – Helen Browning’s Organic

www.helenbrowningsorganic.co.uk

Helen Browning has been farming organically at Eastbrook Farm in Bishopstone on the Oxfordshire\Wiltshire border since 1986, and her branded bacon and sausages are sold in the supermarkets.

Helen’s pub, The Royal Oak, in the middle of the farm, has been awarded a Bib Gourmand in the Michelin Guide 2013; recognised for the fourth year running in The Good Food Guide (2013); Alastair Sawday's Special Places 2009-2012, Three Star Sustainability Champion status - the Sustainable Restaurant Association.

Helen Browning’s Hot Dogs - ‘Highly Commended’ in the Soil Association Organic Food Awards 2012; Burgers listed in The Good Food Guide 2012 ‘Top 5 Best Burgers’.

Game of Thrones – featuring Sean Bean, is filmed in Ireland (broadcast on Sky TV; Golden Globe winner). Food is used as a literary device to build the settings and characters; the story line is based on seven noble families fighting for control of the mythical land of Westeros.

For further information please contact:

Barbara Rayner

Tel No: 01793 710070
Mobile: 07966 880458
This email address is being protected from spambots. You need JavaScript enabled to view it.

Michelin Guide 2013

Helen Browning's The Royal Oak in Bishopstone has been recognised with a 'Bib Gourmand' in the 2013 Michelin Guide to restaurants and hotels across Great Britain and Ireland (due for release 5 October) which makes it one of 138 places in the whole of the UK recognised for outstanding food at reasonable prices.

Since 1955, the guide has highlighted restaurants offering "good food at moderate prices", a feature now called "Bib Gourmand". Bib (Bibendum) is the company's nickname for the Michelin Man, its corporate logo for over a century.

The accolade comes on the tail of The RSPCA Award 2013 for good business, and entry in the current Good Food Guide. Head Chef, Rikki McCowan, uses local, fresh and free-range produce as much as possible. “I believe that good food is about sourcing the best quality ingredients and treating them with respect,” says Rikki. “In the pub\restaurant we work as a close-knit team and everyone is delighted that their dedication has been acknowledged by the highly respected Michelin Guide”.

Produce from Helen Browning’s organic Eastbrook Farm is the star turn on the menu with appearances from other organic farms. Helen’s team has reinvented the traditional hot dog and these regularly feature (as well as being available online at Ocado). The menu changes daily and covers a lot of ground from steak pies and burgers through signature dishes such as pork tenderloin to seared pigeon breast with home-pickled beetroot salad.

“Sariann Lehrer, co-author of the official cookbook to the TV series ‘A Game of Thrones’ – a medieval fantasy - which has captured everyone’s imagination is coming to join our kitchen team for a month at the end of October,” says Rikki. “Don’t expect dragon eggs to appear on the menu but you can expect a light hearted attempt at a Medieval feast to appear on our events programme at the beginning of November”.

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Note to editors

Download Michelin Guide GB & Ireland 2013 listings (.pdf)

For details of forthcoming events visit www.helenbrowningsorganic.co.uk or follow on Facebook and Twitter: @helenbroorganic / www.facebook.com/helenbrowningsorganic 

Background – Helen Browning’s Organic

www.helenbrowningsorganic.co.uk

Helen Browning has been farming organically at Eastbrook Farm in Wiltshire since 1986, and her branded bacon and sausages are sold in the supermarkets and online at www.ocado.com.

For further information please contact:

Barbara Rayner

Tel No: 01793 710070
Mobile: 07966 880458
This email address is being protected from spambots. You need JavaScript enabled to view it.